DownEast Basics, a high-style, low-price retailer of trendy fashions as well as modest clothing, pleased both longtime and new fans when it opened a store this past weekend at the Westfield Southcenter mall.
The third DownEast location in Washington state but the first in metro Seattle, the new store proved immediately popular with shoppers, including those who have been tracking its opening date on the brand's Facebook page. To officially celebrate the store's grand opening, DownEast is offering customers a chance to win a shopping spree during a weeklong "Shopping's More Fun with Your Girlfriends" giveaway.
"Typically, we 'ring' in a new store with a grand opening celebration about a week after we have the soft launch," said Jonathan Freedman, vice president of Apparel, DownEast. "But, when many of our Seattle fans saw our opening date announcement on Facebook, they told their friends and made plans to pay us a visit. Already, our sales numbers have validated our decision to open the new metro Seattle store."
DownEast is a favorite among shoppers due to its "boutique on a budget" philosophy of providing stylish, quality clothing at affordable prices. For many of its store openings since 2008, DownEast has selected malls outside of the downtown hub areas, instead targeting suburban shoppers. It also considers the demand for its product in geographic areas based on fan interaction through social media, as well as online and catalog sales.
"DownEast fans have been sending emails and posting on our Facebook wall asking us to open a store in Seattle for some time. And, sales from our online site and catalog have also been significant in this area," said Freedman. "Based on those two factors, we decided to again grow our retail footprint in the state, this time targeting a metropolitan shopping center."
Open in time for back-to-school shopping, the new store will carry the full line of DownEast clothing and accessories for women, including fall jackets and sweaters, denim, dresses and skirts infused with the latest fall trends. It will also carry DownEast's clothing for girls.
In addition to the new Seattle location, DownEast also operates stores in Kennewick and Spokane.
DownEast Offers "Shopping's More Fun with Your Girlfriends" Giveaway
To celebrate the Seattle store opening, DownEast is offering a chance to enter a "Shopping's More Fun with Your Girlfriends" giveaway from Friday, Aug. 12 to Friday, Aug. 19, 2011. Customers can register for the giveaway at the new Westfield Southcenter location. The giveaway will award one lucky winner a shopping spree valued at $200 and also present a $50 gift certificate to each of four friends selected by the winner. The winner does not have to be present at the time of the drawing on Saturday, Aug. 20, to win.
For contest updates and fashion news, customers can join the DownEast Basics Facebook Fan Page. They can also follow the DownEast By Design blog (downeastbasicsblog.com) for insights from DownEast's Product Development team.
Visit the New DownEast Basics Store in Seattle
The new DownEast Basics store is in the Westfield Southcenter Shopping Center at 2800 Southcenter Mall in Seattle, Washington. The store is located on the ground level, near the Apple Store and Gap.
Cassie Emmet, a DownEast employee since 2009, will manage the store's staff of seven. She started with the company as a sales associate, working at a DownEast Home & Clothing store in the St. George, Utah, area before being promoted last year to clothing manager.
About DownEast Basics
DownEast Basics (http://www.downeastbasics.com) offers high-design looks on a bargain basement budget for today's cost-conscious yet fashionable consumer. The DownEast Basics clothing line features smart layering pieces and wardrobe enhancing garments so you can embrace the American classic look with your own sense of style.
Shop for cute tops, women's sweaters, modest dresses and accessories at Downeastbas fashion coats ics.com.
The fast-growing retailer operates nationally with its Basics line via its online store in addition to 46 locations throughout the West including in Utah, Colorado, California, Idaho, Arizona, Washington, Nevada and Wyoming.
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